Visual Identity for
Ed Tech Startup
Lisbon, Portugal
The project involved the extension of a basic brand identity into a vibrant and dynamic visual language. The brand is an EdTech platform that prepares students for the GCSE science exams using interactive 3D models. Through interactive animations, it provides hands-on experiences that make studying science exciting and memorable.
Extending a given brand book visually, we created playful illustrations, characters and refined typography, all designed to bring energy and personality to the brand.
We designed over 150 unique icons, characters, illustrations, UI components, social media visuals and Google Ads optimised for digital use, ensuring a consistent and engaging brand presence across all platforms.
The project involved the extension of a basic brand identity into a vibrant and dynamic visual language. The brand is an EdTech platform that prepares students for the GCSE science exams using interactive 3D models. Through interactive animations, it provides hands-on experiences that make studying science exciting and memorable.
Extending a given brand book visually, we created playful illustrations, characters and refined typography, all designed to bring energy and personality to the brand.
We designed over 150 unique icons, characters, illustrations, UI components, social media visuals and Google Ads optimised for digital use, ensuring a consistent and engaging brand presence across all platforms.
︎︎︎Creative Direction
︎︎︎Illustration
︎︎︎Icon Design
︎︎︎Social Media Visuals
